![]() ![]() This distinction bridges complementary theories in contemporary color psychology. ![]() In addition, the present study separately investigates the concrete versus abstract meanings of colors. The results demonstrated that participants paid more attention and gave more positive ratings to ads in the congruent condition than those in the incongruent condition. Attention and attitudes were measured by eye-tracking and subjective rating, respectively. Participants were presented with ads either matched in color and text (congruent condition) or not (incongruent condition). A total of 94 students from a college in China participated in an experiment using a within-subjects design. ![]() The present study aims to investigate how color-text congruence affects advertising effectiveness in capturing attention and generating favorable attitudes. Banner solves unique process challenges with electric motors, lithium batteries, and charging systems. However, the influence of congruence between color and text, two important elements of ads, has not been directly investigated. Banner,Black,Effect,Explosion,glass Vector Background and more. Previous studies have found that the congruence among elements in an advertisement can enhance advertising efficiency. Download Glass banner with black explosion effect background vector 03 in EPS format. ![]()
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